Ecosurety champions reuse through humourous campaign

While the goal of the campaign is to help people remember their reusables, the overarching aim is to lead to more sustainable behaviours such as using refill stations, reuse schemes and looking for other ways to reduce waste such as rental, repairs and food waste.

The campaign features digital adverts, collaborations with social media influencers, and a tongue-in-cheek video highlighting humorous ways to remember reusables – from putting your water bottle in your shoe, to leaving your keys in the fridge on your lunchbox. Asking #WhatsYourHack ?

On 9 November, Ecosurety joined the Hubbub team at St Nicholas Market in Bristol for an engagement event, where performers from Ministry of Fun engaged with the public at lunchtime, asking their thoughts on reuse and if they have any ‘hacks’ for remembering their reusables.

An essential step away from single-use

James Pitcher, Head of Sustainability at Bunzl plc said: “We have been using our scale and unique position at the centre of the supply chain to work with our customers and suppliers to lead the industry towards a more sustainable approach to packaging. To move away from a linear mindset to a more circular one we need everyone to understand the benefits involved, which is why we’re delighted to have supported this work”.

Gavin Ellis, Hubbub’s Director and Co-Founder, commented: “We know that, even with the best intentions, it’s easy to forget your reusable bottle, cup or lunch box when leaving the house. With this campaign we want to highlight how reusables can be incorporated into our daily routines, just like remembering your phone, wallet or keys”

Cup, bottle, lunch box. What's your hack to remember them?

Find out more about the campaign and how you can get involved.