New #InTheLoop toolkit closes the loop on recycling on-the-go
The #InTheLoop toolkit is an in-depth guide to local authorities on how to roll out a successful recycling on-the-go campaign and thereby increase recycling rates and reduce the amount of waste sent to landfill or incineration.
The toolkit, launched at the LARAC conference in Birmingham and funded by Ecosurety, brings together key learnings and insights gathered from #InTheLoop, the UK’s biggest collaborative approach to boost recycling on-the-go.
“Four years after we joined forces with Hubbub to launch the #LeedsByExample campaign, we are thrilled to close the loop with #IntheLoop by funding this toolkit. Packed with useful tips and assets, it aims to inspire more locations to start or improve their own on-the-go recycling infrastructure.”
Stephanie Housty
Marketing and Sustainability Manager, Ecosurety
Closing the loop
Gavin Ellis, co-founder of Hubbub, said: “Our new toolkit pulls together key insights from seven trials in a variety of UK locations that have taken place over the last four years. Our ambition is for #InTheLoop to become a recognised and effective approach to out of home recycling that can be replicated throughout the UK and beyond. We hope sharing our results and learnings openly will be useful to local authorities looking to improve their recycling services.
