A trial is under way involving Proctor & Gamble and Tesco among others to boost recycling of spray bottle tops.
A cross-sector trial is to look at capturing and recycling spray bottle tops.
A consortium with Procter & Gamble and Tesco involved is investigating ways to recycle bottles that aren’t always captured for recycling.
The trial will be conducted in Gloucestershire and Somerset, where consumers can recycle trigger tops and flip caps from their air and home care plastic bottles at specific large Tesco stores and recycling centres.
Procter and Gamble’s marketing channels will be used to engage the public, including online at www.supersavvyme.co.uk.
Trigger tops on plastic bottles that allow products to be sprayed are often made from a different plastic to that in the bottles. They also often contain a metal spring and ball bearing that can be recycled.
LRS Consultancy is one of those involved. Managing director Dee Moloney said: “We know non-drinks plastic bottles, like Febreze and Fairy, are often forgotten when recycling at home. By collaborating with large corporate and brands, we are looking to see if this will help influence consumer recycling behaviour.
"We want to find out whether brands can help persuade residents to recycle these types of plastic bottles and also become more committed to recycling, making additional effort to recycle different types of plastics at locations away from home.”
The trial is funded by Procter and Gamble and WRAP as part of Courtauld Commitment 3.
Steve established Ecosurety in 2003 in response to the lack of flexibility, innovation and customer-focus in the compliance scheme market. He took inspiration from the mobile phone market, which continues to provide a diverse range of pick-and-mix options for the customer, and built the original business on a commitment to provide flexible, friendly and tailored support for all clients.
He is passionate about bringing the latest business concepts from other markets and industries and applying them to the environmental sector for the benefit of clients.
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