Leading market research firm, Mintel, recently released its Global Packaging Trends 2023 report, providing a comprehensive overview of the latest trends in the packaging industry.
The report is essential reading for producers and businesses looking to stay ahead of the curve and understand the evolving needs and expectations of consumers.
Key highlights
Eco-friendly packaging
Sustainability continues to be a top concern for consumers, and businesses are expected to respond by incorporating eco-friendly packaging solutions into their products. This includes using biodegradable plastics, recycled paper and glass, as well as reducing the amount of packaging materials used. Additionally, the report suggests that minimalism and simplicity in packaging design are becoming increasingly popular and suggests downsizing packaging to meet these expectations.
Convenience and health-consciousness
Another key trend identified in the report is the increasing importance of convenience and health consciousness in packaging. Consumers are looking for packaging that is easy to use, particularly for on-the-go products, and producers should consider options such as resealable, leak-proof and portion-controlled packaging.
Personalisation
Personalisation is becoming an increasingly important aspect of packaging, and the report suggests that consumers expect brands to tailor their products to consumers’ individual needs and preferences. Personalised packaging can include customised labels, packaging designs and the use of augmented reality to create an interactive experience.
Read more from Mintel's Global Packaging Trends 2023 report here
