Blueprint released for running a successful returnable cup scheme

Insights from returnable cup schemes

The report shares first-hand experiences and key learnings from various refill projects, including the Ecosurety Exploration Fund supported Bristol Refill Return Cup Scheme, launched in June 2023, which enabled customers to borrow and return a cup at participating coffee shops across the city.

A core focus for the project was the testing of behaviour change tactics and messaging. City to Sea ran focus groups at different stages to gain insights into initial perceptions, concerns, barriers and motivations. The initial findings were used to design the pilot scheme, informing everything from the name, messaging, branding and process.

The report now takes a closer look at the pilot’s performance, and covers in detail:

• Choosing the right cup
• Logistics and infrastructure
• Finances
• Behaviour change
• Marketing and communications
• Measuring impact
• Key takeaways

Download the full report here and discover practical examples to help you understand what might work best for your organisation.