Details of new OPRL labelling rules confirmed

The change of rules, first announced late last year, are set to drive change ahead of the EPR reforms.
The new OPRL labelling rules confirmed today come into force from 1 February 2020. Any new artwork for packaging commissioned from that date must use the new labels.
The change is aimed at giving greater transparency on the final fate of packaging, highlighting what gets sorted and reprocessed and which packaging designs are likely to be landfilled or incinerated. Ultimately this is aimed at increasing further consumer confidence in the labels and trust in the member brands who use them.
It is expected that the move will drive a more rapid switching into sustainable packaging ahead of the EPR reforms as new labels are applied over the next three years. The new labelling is a result of extensive consultations and consumer testing, drawing on a wide range of data and evidence including three consumer insight research studies, four major reports, seven collections databases and a 12 member cross-industry steering group. Details of the review’s methodology and evidential sources can be found in the ‘On-Pack Recycling Labelling rules 2019: Evidence Base’ available to download on the OPRL website.
The existing system is to be moved into a simplified binary labelling system of 'Recycle' or 'Don't Recycle', replacing the previous system of three labels - 'Widely recycled', 'Check local recycling' and 'Not currently recycled'.
Simplified labels
'Recycle' will apply when 75% or more of UK local authorities collect that type of packaging which is then effectively sorted, processed and sold as recyclate for use in packaging or products.
'Don't Recycle' will be applied when fewer than 50% of UK local authorities collect that type of packaging and/or it is not effectively sorted, processed or sold as recyclate for use in new packaging or products.
A handful of fully recyclable packaging types where collections fall between 50-75% of local authorities will retain the intermediary Check Home Collections status. Specialist labels, where bring site or front of store collections enable at least 75 percent of the population to access collection services feeding reprocessing infrastructure, remain available for beverage cartons, metal paint cans and PE films, with the addition of a new specialist label for coffee cups.
Key changes to specific materials
The key labelling changes for specific materials are confirmed to be:
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