Ecosurety joins OPRL as first compliance scheme member

Ecosurety has become the first compliance scheme to sign up to OPRL, enabling it to more effectively support members of both schemes.

OPRL (The On-Pack Recycling Label) scheme aims to deliver a simple, consistent and UK-wide recycling message on retailer and brand packaging to help consumers recycle more material correctly, more often. That simple consistent message is now recognised by more than 7 in 10 consumers, thanks to over 600 brands that are now using it.

The OPRL label has three categories which tell consumers how likely it is that their local authority will accept specific packaging materials for recycling:

Widely Recycled (75% or more of UK local authorities collect that type of packaging)
Check Locally (between 20% and 75% of UK local authorities collect that type of packaging)
Not Yet Recycled (fewer than 20% of UK local authorities collect that type of packaging)

A new member has joined OPRL every three days in 2018, and welcoming the first compliance scheme to join OPRL means that Ecosurety's wide membership base can now access a fully aligned service on the recyclability and labelling of their packaging as part of Ecosurety's OPRL membership.

A major step forward

Jane Bevis, Chair of OPRL Ltd, said:

“This is another major step forward for us as we work to strengthen the end to end service members receive. We're over the moon that Ecosurety is joining OPRL and can support our joint members in using our labelling effectively. With an eye to future Extended Producer Responsibility provisions, and as PREP UK, our new designing for recyclability tool, comes online and addresses both environmental and infrastructure impacts, this collaborative approach will help retailers and brands manage their packaging range with circularity fully embedded. Consumers are calling for both clear, simple and consistent labelling, and the assurance that the packaging they use touches as lightly as possible on the planet. By working closely with compliance schemes we believe OPRL can support retailers and brands in achieving this.”

Jane Bevis

Chair of OPRL Ltd