#InTheLoop reveals 2.1 million items collected and recycled

Download the Swansea report and the Edinburgh report

The UK's biggest collaborative approach to boost recycling on-the-go

#InTheLoop which is the UK’s biggest collaborative approach to boost recycling on-the-go – is backed by Starbucks, Ecosurety, Asda, Bunzl, Caffè Nero, Coca-Cola GB, Costa Coffee, Danone - owners of the evian and Volvic brands, Highland Spring Group, innocent Drinks, Marks & Spencer, McDonald’s, Nestlé, Pret a Manger, Shell and Suntory Beverage and Food GB&I.

A strong collaboration of committed local partners

Gavin Ellis, Co-founder and Director of Hubbub commented “We’ve been really pleased with how the trials have gone in Leeds, Edinburgh and Swansea. Together, they’ve helped us identify the ingredients for successful on-the-go recycling - increasing recycling points, creating stand out bins and making it easy for people to do the right thing. A strong collaboration of committed local partners and cost-effective systems that are viable in the long term have also been key to the campaigns’ success.

“The 2.1 million materials we’ve recycled in the trial stages have saved the CO2 equivalent of taking 78 return flights from London Heathrow to New York. Imagine what more we could do with more councils on board! We’d really like to hear from other local authorities keen to tackle these issues.”

Cllr Mark Thomas, Cabinet Member for Environment & Infrastructure Management at Swansea Council commented “I am really pleased to see the positive outcomes of Swansea #InTheLoop, the increase in recycling rates and the raised awareness of Swansea residents on the importance of recycling."

"The campaign successfully captured the imagination of the public and secured the support of many of our local businesses. Swansea City Council will maintain and build on the scheme in the future.”

If your organisation is interested in supporting an #InTheLoop campaign, please contact our team.