#InTheLoop reveals 2.1 million items collected and recycled

The three pilot projects to tackle on-the-go waste in Leeds, Swansea and Edinburgh have collected and recycled 2.1 million cans, plastic and glass bottles and coffee cups.
On-the-go waste continues to be a significant problem for authorities across the country. Every year in the UK we use an estimated total of 25 billion plastic bottles, cans and coffee cups. Of these around 11 billion don’t get recycled, meaning they go to waste - that works out at about 8,000 every minute.
The on-the-go recycling trials were launched in 2018 and 2019 by environmental charity Hubbub in partnership with Ecosurety, local councils, local delivery partners and measurement and evaluation experts in each of the cities.
The projects improved on-street recycling facilities by providing bright, easy to use bins that were strategically positioned on the streets, alongside clear and consistent communications campaigns and eye-catching art installations to inspire recycling and improve contamination rates.
Impact reports now available
Instigated by Ecosurety and Hubbub, a collaborative solution to this problem was first tried and tested in Leeds for 12 months with the iconic #LeedsByExample campaign, which launched in October 2018. The Swansea six-month trial followed in September 2019 under the new brand of #InTheLoop, followed by Edinburgh for six months from October 2019.
Today the full impact reports for both Swansea #InTheLoop and Edinburgh #InTheLoop have been released (downloadable by clicking the reports below), and it has also been announced that two further trials in Wolverhampton and a London Borough will launch in 2021.

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