Scaling the reuse revolution: Highlights from the Global Reuse Summit

It’s always fantastic when you see a project you’ve been working on come to fruition, and really phenomenal when you see it become a resounding success!  

That’s exactly how we at Ecosurety and our partners at City to Sea felt on 12 March, as we walked into We The Curious in Bristol to participate in the Global Reuse Summit. 

As the headline sponsor, we are proud to have supported this event and champion the incredible work City to Sea does in driving the reuse revolution. What better way to do this than by assembling a programme of expert speakers and welcoming 180 committed attendees from across the globe, all eager to explore how to scale reuse effectively? 

Uniting for a reuse-driven future 

The day began with an inspiring keynote speech from Margaret Heffernan, who emphasised the importance of innovation and bold action in making reuse mainstream. She highlighted that great ideas can come from anywhere and that creativity and passion are essential to driving a sustainable future. When asked who inspires her, she immediately pointed to artists — reinforcing the role of creativity in shaping change. 

The rest of the day delivered this vital creativity and passion in abundance, with experts in policy, materiality, commercial viability, and behaviour change all having their voices heard and, at times, challenged by their fellow panelists and the audience. The event was a powerful demonstration of collective expertise and ambition.