Slow Threads: a call for sustainable fashion

I remember a time when anything prefixed with the word ‘second-hand’ was considered low class.

Purchasing new items to replace outdated ones, and owning the latest outfits of the season, was normal. ‘Thrifting’ was a subculture, and sustainability, circularity, and climate change awareness had not gained mission-critical status.

Now we live in a different time. We live in a desperate time that calls for urgent action and a 180-degree change in our behaviour and attitude towards consumption and environmental sustainability.

When environmental charity Hubbub approached Ecosurety with the concept of a fashion fair that would create awareness, stimulate conversations, and drive behaviour change around sustainable fashion consumption; we were pleased to join forces and contribute.

Change in action

Together with Advanced Clothing Solutions (ACS), Ecosurety and Hubbub successfully launched Slow Threads: The sustainable fashion fair during Scotland’s Climate Week by bringing together our collective expertise, connections, and commitment to sustainability; to communicate how we can change, and the benefits that come with change, including community, creativity and money saving.

Not only were 400 attendees inspired and empowered over two days, to explore sustainable alternatives for upgrading their wardrobes through a variety of sustainable fashion options - ‘hello secondhand!’, but they were also invited through talks, displays, and workshops, to slow down and take stock of their purchasing behaviour and what they own.