#InTheLoop recycling on-the-go campaign arrives in Lambeth

Part of the success of ‘#InTheLoop’ has been the refinement of the interventions with each iteration of the campaign based on key learnings, recommendations, and successes from previous ‘#InTheLoop’ locations.

The ‘Lambeth #InTheLoop’ campaign will feature eye-catching bins with clear messaging, to make it easier for people to know what to put in the recycling bin and reduce the frequency of the recycling being contaminated with the wrong items to recycle. The bins are also solar compacting and fitted with smart sensors to detect how full the bin is. This means that more waste will be captured with bins needing to be emptied less often.

Following on the success of the first on-street coffee cup bins in Wales and Edinburgh, the ‘Lambeth #InTheLoop’ campaign will feature new dedicated coffee cup recycling bins to be trialled specifically in Brixton. The results and learnings from ‘Lambeth #InTheLoop’ will contribute to the development of a blueprint for other local authorities to benefit from.

A helping hand

Gavin Ellis, co-founder of Hubbub, said: “We’re really excited to bring #InTheLoop to Lambeth. As the trend of on-the go consumption is set to continue, we want to give residents, workers and visitors a better and easier opportunity to recycle while out and about.

“Being able to trial these new eye-catching bins in areas with high footfall such as Waterloo, Brixton, Vauxhall, Clapham, Streatham and West Norwood will greatly enable us to measure the effectiveness of the bins. We’re urging everyone to use the new bins and help us ensure that as much valuable packaging is recycled as possible.”

Cllr Rezina Chowdhury, Cabinet Member for Sustainable Lambeth and Clean Air, said:

“These new smart bins give us all more opportunities to recycle our rubbish when we’re out and about in the borough. We all want to do our bit when it comes to being environmentally friendly, and this is another way to easily contribute. Using these new bins will also help keep our streets cleaner.

“In Lambeth the number of local people that are recycling at home has gone up over the last year, with the borough becoming the best in inner London. Let’s all try and match that by using these new bins to recycle more when we’re out of the house.”

More can be done

If you would like to find out more about previous #InTheLoop campaigns, please contact our team.