#InTheLoop recycling on-the-go campaign arrives in Lambeth

Waterloo, Brixton, Clapham, Streatham and West Norwood are the latest and final locations to join ‘#InTheLoop’, the UK’s biggest collaborative approach to recycle on-the-go.
From July, colourful solar-powered bins will be installed across these towns in Lambeth to make it as easy as possible for people to recycle empty glass, plastic bottles, and cans as part of ‘#InTheLoop’ initiative part-funded by Ecosurety and launched by behaviour change charity Hubbub and Lambeth Council.
‘#InTheLoop’ is a collaborative initiative which has its roots in the 2018 FAILED RENDER campaign and saw Ecosurety and Hubbub bring together an unprecedented coalition of major UK producers, recyclers, local businesses and a local authority to improve on-the-go recycling for consumers.
The initiative has gained momentum over the past four years, celebrating the success of increased on-the-go recycling rates in over five locations across the UK.
Boosting recycling rates in Lambeth
According to a recent study by Hubbub and Lambeth Council, only 6 in 10 plastic bottles, glass or cans end up in the borough’s recycling bins.
With new colourful recycling bins, the ‘Lambeth #InTheLoop’ campaign aims to educate and encourage residents and visitors to recycle while out and about, and therefore improve the Borough’s recycling rates. Residents who live in Brixton will also be able to recycle their coffee cups, thanks to new dedicated cup recycling bins that will be trialled in the town.

Refining from learning
Related reading






