In collaboration with
The workshops were run in collaboration with the education outreach team from one of Crown's main suppliers, Tata Steel.
Crown's environmental efforts are impressive - whilst beverage can production has increased by 50% (approximately 21 billion cans) over the last 10 years, Crown has achieved significant reductions in several key environmental metrics including a 4% decrease in aluminium usage, a 10% decrease in direct greenhouse gas emissions and a 49% decrease in waste to landfill.
It was only natural that we helped them find a tangible impact for their PRN spend too. By choosing exactly where their PRN money goes Crown could fund a specific project that was aligned with their business and sustainability goals. In this manner we collaborated with one of their main suppliers to help raise awareness about the importance of recycling metal packaging - Crown's primary product.
The workshops were run in collaboration with the education outreach team from one of Crown's main suppliers, Tata Steel.
The interactive and fun workshops have helped to inspire the younger generation who can now take the important message about metal recycling home, teaching the year 7 children about the benefits of steel as a packaging material, why it is so sustainable and how it can be recycled into new products. This was implemented through a mixture of engaging presentations, video and interactive games.