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We’re all aware that products with a short life-cycle are not fantastic for the planet so that’s why ecosurety has sponsored a sustainable design module for the Royal College of Art SustainRCA course in London.

The purpose of SustainRCA is to “foster and champion the role of art and design in developing critical thinking and user-centred approaches to create a positive, equitable and socially empowered future”.

The students have been working on getting more from resources and designing with the ability to easily recycle in mind, so I went along to the SustainRCA end of year show to see what innovative new ideas the students had come up with. Here’s a selection of my favourites from the show:


Ananas Anam Piñatex™ 

Ananas Anam: Piñatex™
Carmen Hijosa has developed a product that harnesses the waste created in the pineapple farming industry. The fibres from pineapple leaves can be used to create a viable alternative to leather, called Piñatex™. Not only is it a second revenue stream for farmers but at the end of its life the material can be composted.

 Adam Guy Blencowe Fuzzy Logic

Fuzzy Logic
This design uses an adapted Makita power tool and CNC technology to transform felt offcuts. Adam Guy Blencowe worked with a textile mill to find a way to re-use fabric by felting pieces together using their natural properties. By patching felt together new lengths and designs of fabric can be made.

 Parsha Gerayesh Mono

Spectacles are currently very difficult to recycle due to the multitude of materials used in their construction. Created by Parsha Gerayesh, the entire Mono frame is made from one continuous piece of material, meaning the lenses can simply be popped out and the frames recycled like any other metal.

Robbie Staniforth

Policy manager

As policy manager, Robbie is responsible for liaising with government, regulators and industry organisations to represent our members’ views and interests. In previous roles, he helped to instigate market-based change and he brings that dynamism to his current role of influencing regulatory change. With years of experience working across a number of departments at Ecosurety, it’s fair to say he has an excellent understanding of producer compliance and recycling, which enables him to provide high-level policy expertise, industry insight and market analysis to our members.

Written by
Robbie Staniforth

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