Doing the right thing - a whistle stop tour of green initiatives around the world

Earlier this summer it was announced that renewable energy reached a record-breaking level globally in 2015.

Wind and solar power were the main contributors of the 1,848.5 GWatts increase in renewable energy last year, when twice as much was invested in renewables than in new coal and gas-fired power plants.

This is a great achievement that illustrates how renewable energy is becoming more competitive than fossil fuels - indeed the number of renewable energy jobs worldwide has witnessed an increase from 7.7 million in 2014 to 8.1 million in 2015, already reaching 9.4 million so far this year.

But it’s not just renewable energy that is witnessing a boom - so join us as we take a quick spin around the world to see what other efforts are being made to reduce our negative impact on the environment, from a ban on coffee pods and bottled water to the planting of millions of tree saplings.


Norway is one of the world’s leading green countries and has many plans to keep improving. 24% of their cars are already electric and they plan to ban all sales of fossil-fuelled cars by 2025 – something that other countries including India and the Netherlands are also thinking about implementing.

Norway Hydro Power

Norway also plans to triple the use of wind power by 2020, whilst 99% of their electricity currently comes from hydropower. Recently they have become the first country to commit to zero deforestation and will soon be implementing policies to sustainably source commodities with deforestation-free supply chains.


Hamburg has recently decided to ban the purchasing of “certain polluting products or components” with taxpayers’ money. This includes coffee pods, bottled water and beer, chlorine-based cleaning products, air fresheners, plastic plates and cutlery, paints containing biocides and other disposable products.

Interestingly one of the biggest concerns is the unnecessary consumption and waste generation created from coffee pods. These usually contain a mixture of material types, making them difficult to recycle.

Coffee pods are difficult to recycle

In 2014, three billion coffee capsules were sold in Germany, with 64 million in Hamburg alone. Since 2000, global consumption of coffee capsules has risen by 43% and the number of coffee pods sold globally is anticipated to triple by 2020, even overtaking the popularity of tea bags.

Companies such as Caffe Vergnano and Ethical Coffee Company have attempted to overcome this wasteful habit however by developing decomposable coffee capsules using plant biopolymers.


This year Albania has joined the 32 countries that have a log or timber export ban, as more than 50% of the country’s forest is thought to have been destroyed from both illegal and legal logging over the last 25 years.

Albania forest

People found logging without the permission of the municipality will be sentenced to 10 years in jail. This is due to the country’s enforced limit on how much can be logged for domestic use, with many companies that use wood in their products now needing to rely on imports to continue legal business.

This is a great initiative to help protect the country’s forests. However, when looking at the experiences of other countries, it becomes clear that Albania will have to make a huge effort to control the expansion of their domestic processing capacity and raw material demand whilst also ensuring that there is enough investment in modern and efficient technologies.


Montreal may become the first metropolis to ban single-use water bottles. They have already pledged to ban plastic bags by 2018, and these bottles may be included in this initiative. Over 700 million single-use bottles end up in Quebec’s landfill every year, despite having excellent quality tap water which is tested several times a day.

This movement follows that of Concord in Massachusetts where the community legislated its plastic water bottle ban in 2013 - the first of its kind – and San Francisco in 2014 which became the first US city to ban the sale of water bottles on city property, with some exceptions like sporting events.

Ban of single use water bottles

Although this campaign sounds very positive, some are not happy. Martin-Pierre Pelletier, a lobbyist hired by The Canadian Beverage Association, argues that “Bottled water isn’t in competition against tap water, it’s in competition against other beverages”.

The industry favours improving recycling, including more public recycling facilities, as the plastic bottles are made from PET which is 100% recyclable. It is estimated that around 30% of plastic bottles are not currently being recovered.

The environmental issues regarding bottled water is a hot topic in Canada. 80% of towns now have restrictions on bottled water, mostly involving municipal buildings like in Hamburg. Moreover, Toronto extends these restrictions to park, facilities, and civic centres. 

It is important to note that this type of policy cannot work everywhere yet – in some parts of the world bottled water can be the only option for clean drinking water due to no solid waste water infrastructure.


Recently India has been breaking records, though they are yet to be officially confirmed. On 11 July, at least 800,000 volunteers planted 49,300,000 tree saplings spanning approximately 80 different species, smashing the past record of 847,275 in 2013 by Pakistan.

Tree planting in India

This activity was a contribution to the commitment made by India at the Paris Climate Conference in December 2015. Their aim is to increase their forest area from 12% to 29% by 2030 and they have dedicated $6 billion to help achieve this. This will create more habitats for wildlife and also improve poor air quality, since trees help to remove pollutants from the air and soil.

Pause for thought...

Even though more efforts are needed urgently to help protect and improve our environment, it is great to see so many initiatives and concerned communities all over the world. This is just a snapshot of positive action being taken and it makes one question what more could be done to help the environment.

Have you seen any inspiring initiatives from around the world that have given you pause for thought? Please do let us know using the comments box below...

Kimberley Day

Account manager

Kimberley works closely with our members in her role as an account manager, working hard to ensure they have everything in order to comply with their obligations. Having graduated from the University of Exeter with a Bachelor of Science in Biological and Medicinal Chemistry, Kimberley is without a doubt highly experienced dealing with technical intricacies and processes!

Written by Kimberley Day Published 15/09/2016 Topics Sustainability

Useful links

Record-breaking volume of aluminium recycled in 2023

In 2023, 162,357 tonnes of aluminium packaging were recycled in the UK (68%), including more than four in five beverage cans (81%).


European Parliament introduce regulations to improve packaging sustainability

On 24 April, the EU’s Packaging and Packaging Waste Regulation (PPWR) was approved, introducing new measures to make packaging more sustainable and reduce packaging waste within the EU. 


Provisional agreement reached on the EU’s Packaging and Packaging Waste Regulation

A provisional agreement has been reached on the EU’s Packaging and Packaging Waste Regulation (PPWR).  


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