Financial support from Ecosurety will help fund activity to inspire the nation to recycle more
The 17th annual Recycle Week takes place between 21-27 September 2020, under the banner ‘Together – We Recycle.’ The aim of this year’s campaign is to thank everyone – householders and recycling and waste workers alike - for continuing to recycle despite the challenges that COVID-19 has thrown at us.
First staged in 2004, Recycle Week is now the UK’s largest national annual recycling campaign. It is the week where citizens, media, local governments, and brands come together to meet one goal - to galvanise everyone into recycling more of the right things, more often.
Ecosurety has helped to financially back the campaign, along with other major brands including PepsiCo, Reckitt Benckinser, Suez, Sainsbury’s, Ocado, Co-op, Britvic, Highland Spring, Unilever UK and Ireland, Lucozade Ribena Suntory and Danone.
As well as donating, there are many other ways for organisations to get involved with the week, including:
- Using #RecycleWeek on social media
- Using the iconic Recycle Now swoosh alongside their own logo during Recycle Week
- Posting content using the Recycle Week ‘Together - We Recycle’ theme – assets will be launched in the next two weeks
- Embedding Recycle Now’s popular recycling locator onto their website
- Lighting up buildings, offices, local town halls and other iconic buildings green to show support during Recycle Week
Last year Ecosurety supported Recycle Week by organising an e-waste amnesty, including free collections of WEEE and waste batteries, for the 100 organisations and 8,000 employees who work on the Aztec West business park in Bristol.
The Ecosurety team during Recycle Week 2019
Driving behaviour change
Stephanie Housty, marketing manager at Ecosurety, commented "Increasing awareness and driving behaviour change are absolutely critical components in the campaign to improve recycling performance."
"We always endeavour to support such action and we are passionate about fostering collaboration to do so. It is a pleasure to support and promote Recycle Week again, the message has never been so important."
Craig Stephens, Recycle Now Campaign Manager, said: “Planning for this year’s Recycle Week has been challenging, as lockdown meant that we had a very short lead time."
"We were thrilled that the companies we approached were universally positive, and it’s fantastic that many have signed up and shown their commitment to back the campaign. We’re working hard to make sure that Recycle Week 2020 is the biggest and best yet!”
Marketing projects specialist
Ben joined the team at the beginning of 2015 and helps drive marketing communications and projects for Ecosurety, including project managing the launch of the Ecosurety Exploration Fund and website content development.