Ecosurety has become the first compliance scheme to sign up to OPRL, enabling it to more effectively support members of both schemes.
OPRL (The On-Pack Recycling Label) scheme aims to deliver a simple, consistent and UK-wide recycling message on retailer and brand packaging to help consumers recycle more material correctly, more often. That simple consistent message is now recognised by more than 7 in 10 consumers, thanks to over 600 brands that are now using it.
The OPRL label has three categories which tell consumers how likely it is that their local authority will accept specific packaging materials for recycling:
- Widely Recycled (75% or more of UK local authorities collect that type of packaging)
- Check Locally (between 20% and 75% of UK local authorities collect that type of packaging)
- Not Yet Recycled (fewer than 20% of UK local authorities collect that type of packaging)
A new member has joined OPRL every three days in 2018, and welcoming the first compliance scheme to join OPRL means that Ecosurety's wide membership base can now access a fully aligned service on the recyclability and labelling of their packaging as part of Ecosurety's OPRL membership.
A major step forward
Jane Bevis, Chair of OPRL Ltd, said “This is another major step forward for us as we work to strengthen the end to end service members receive. We're over the moon that Ecosurety is joining OPRL and can support our joint members in using our labelling effectively. With an eye to future Extended Producer Responsibility provisions, and as PREP UK, our new designing for recyclability tool, comes online and addresses both environmental and infrastructure impacts, this collaborative approach will help retailers and brands manage their packaging range with circularity fully embedded.”
“Consumers are calling for both clear, simple and consistent labelling, and the assurance that the packaging they use touches as lightly as possible on the planet. By working closely with compliance schemes we believe OPRL can support retailers and brands in achieving this."
An obvious and natural choice
Commenting on the announcement James Piper, managing director of Ecosurety, said “We are delighted to join OPRL. It was an obvious and natural choice as Ecosurety is committed to making a positive impact on recycling, and the work OPRL undertakes to improve consumer awareness is completely aligned with our own aims. We are looking forward to working closely together on our first project, the #LeedsByExample awareness campaign that starts in September and is targeting on-the-go recycling”.
OPRL Ltd operates the UK-wide On-Pack Recycling Label scheme used by over 600 brands. OPRL is an independent not-for-profit company limited by guarantee, with the support of ACE UK, CPI, LARAC and RECOUP as guarantors. OPRL has developed a range of tools to support members in designing and producing recyclable packaging, engaging consumers in recycling it effectively, and local authorities in collecting it. Our ambition is to support every stage in the packaging materials cycle to help realise a truly circular economy.
For more information please visit www.oprl.org.uk
Ecosurety is the market leading compliance scheme investing in quality recycling. With more than 1,000 customers including The Co-operative Group, Innocent, Morrisons and Virgin Media, Ecosurety supports efficient and more transparent investment in UK recycling projects via infrastructure, innovation and consumer awareness campaigns. Committed to reducing the environmental impact of UK businesses, and to a tangible increase in UK recycling, Ecosurety helps producers organise quality evidence to ensure they comply with packaging, WEEE, batteries and international regulations.
For more information please visit www.ecosurety.com
Marketing communication specialist
Ben joined the team at the beginning of 2015 to help drive the marketing communications for Ecosurety, working closely with all areas of the business to help spread the good word!
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