James Piper will talk about instigating behavioural change in the PRN market as part of the Ecopack programme.
Packaging Innovations 2017 is the leading event for the packaging industry, attracting over 6,000 visitors including some of the biggest global brands. Taking place at the NEC Birmingham from 1 to 2 March, the event showcases the latest industry innovations, issues and solutions.
On 1 March at 10.50am, James will introduce a new way to consider the PRN system and the challenges facing companies wanting to make a difference in a market that is not familiar with change.
He will speak as part of the Ecopack programme, an area dedicated to the latest solutions, materials and products for brands looking to invest in sustainability. Other speakers include RECOUP (Recycling of Used Plastics), Environmental Services Association (ESA) and the Ellen MacArthur Foundation.
Challenge the status quo
There are so many options for reforming the PRN system that actually taking action has become increasingly difficult, James believes. With over £560m spent on PRNs by obligated packaging producers since 2007 and average price fluctuations of 653% across all materials in 2015, there has never been a more pressing need to challenge the status quo.
Rather than demand complex legislative reform however, James will explore the potential and challenges involved in empowering packaging producers and accredited recyclers to take control of the existing PRN system for the benefit of UK recycling.
Marketing communication specialist
Ben joined the team at the beginning of 2015 to help drive the marketing communications for Ecosurety, working closely with all areas of the business to help spread the good word!