The enterprise zone is one of the largest urban regeneration projects in the UK aiming to attract more than 17,000 workers over 25 years.
Already home to hundreds of businesses ranging from IBM, Burges Salmon, Royal Bank of Scotland and Osborne Clark, the 70 hectare site is the first of five areas in Bristol to join the joinmyjourney initiative to cut congestion for tens of thousands of workers travelling in and out of the city, thanks to funding from Bristol City Council. It will be completely free for the organisations and employees in the zone to use the scheme.
The four additional areas to launch joinmyjourney in Bristol, funded by Bristol Council, will be announced later in the year. The free-to-use scheme enables staff to find walking, cycling or commuting companions to share their journeys, either regularly or as a one off. So far more than 50,000 people across Bristol and South Gloucestershire already have access to joinmyjourney, including 30,000 who work or study at UWE, 8,000 at North Bristol NHS Trust, plus 8,000 at Aztec West Business Park.
The not-for-profit scheme is run by Bristol-based resource efficiency specialist Ecosurety, and was launched eight months ago with support from the Local Sustainable Transport Fund (LSTF) and North Bristol SusCom.
Mark Bradshaw, Bristol City Council’s Cabinet member for transport commented “As the Enterprise Zone develops, attracting many more thousands to work in its growing high-tech, digital and low carbon businesses, it is crucial that people have better information and choice to travel to work more sustainably."
"Bristol’s business community is thriving, and offering sustainable transport plans benefits not only city residents, but can also help to attract new businesses who are passionate about making a positive contribution to tackling congestion and air pollution in Bristol. It’s a real win-win.”
James Piper, commercial director at ecosurety, commented “Ecosurety wholeheartedly supports sustainability. Our decision to run with this CSR project and invest significant amounts of time, money and resources underlines our commitment to our local business environment and community, as well as to our core value of striving to continuously eradicate all forms of unnecessary waste.”
To find out how your organisation can join joinmyjourney too, please call 0845 094 2228 or email firstname.lastname@example.org.
Artist impression image by Richard Carman
Marketing projects specialist
Ben joined the team at the beginning of 2015 and helps drive marketing communications and projects for Ecosurety, including project managing the launch of the Ecosurety Exploration Fund and website content development.
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