All of the aluminium can sheet of Novelis, the aluminium rolling business, will be under its high-recycled content brand by 2017.
Under its evercan brand, the can body sheet is certified 90 per cent recycled content, compared with the global industry average of 50 per cent.
Novelis president Phil Martens said: “Our plan extends our leadership in sustainability and is an important part of our long-term strategy to increase the recycled content in our products to 80 per cent by the end of the decade.”
Novelis will assist other aluminium manufacturers by sharing knowledge of the process to certify high-recycled content beverage sheet using the methodology of SCS Global Services, which certifies the evercan sheet.
Through an open-sourced platform, Novelius says it is committed to working with beverage brands, can-makers and other aluminium manufacturers to build the closed-loop, low-carbon economy of the future.
"Accomplishing this change is going to require all of these stakeholders to work together to make the use of recycled materials the standard for the beverage can industry and to increase recycling rates among consumers.”
Novelis has also recently received certification from SCS for its high-recycled content can end sheet production in North America in addition to the body sheet. This will be available internationally next year.
James joined in July 2009 as the marketing account manager. Now managing director, James combines his past market experience and the work undertaken directly with companies to ensure all Ecosurety members benefit from the best possible price and expertise. In 2016 James won the Institute of Directors South West Young Director of the Year award and the Business Leader Rising Star Award. In 2017 he has been shortlisted for an edie Sustainability Leader Award, won a Business Green Leaders Award and featured in the Resource magazine annual top 100 list of the most influential people working in the waste industry.
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