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The tension between voluntary initiatives and policy

Director of innovation and policy Robbie Staniforth recently reviewed the tension between voluntary initiatives and policy for producer responsibility with CIWM Circular

In the article Robbie explores how, despite talk of widespread change at pace, the laws have so far remained very similar and that “for genuine progress on environmental issues to be made, engagement is needed beyond the devolved administrations’ environment departments.”

He reflects that “it should be considered positive that the two biggest changes when it comes to packaging waste over the last few years have been initiatives led elsewhere.”

Firstly, he explores the Plastic Packaging Tax, including its limitations and missed opportunities to have a wider impact. Secondly, Robbie considers voluntary producer responsibility initiatives, such as the Ellen MacArthur Plastics Pact and other brand agnostic voluntary schemes.

“Voluntary producer responsibility schemes that are brand-agnostic offer an opportunity to ensure that policy ambitions are understood and achievable.”

“They test collection methods, while exploring, and in some cases creating, market demand. These schemes can be set up much more quickly than Government can impose regulations and used to inform policy formulation should it be required in future.”

Robbie continues, to review on balance the role that policy and voluntary initiatives can play. To read the full article, please click the image below:

CIWM Circular


Ben Luger

Marketing communication specialist

Ben joined the team at the beginning of 2015 to help drive the marketing communications for Ecosurety, working closely with all areas of the business to help spread the good word!


Written by Ben Luger Published 05/11/2021 Topics Sustainability
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