The #BringBackHeavyMetal consumer awareness campaign undertaken in 2017 to increase UK battery recycling has been recognised at Europe’s most prestigious and high profile green awards.
Shortlisted in the new category of Environmental Awareness Campaign of the Year, the #BringBackHeavyMetal awareness campaign was designed to encourage more consumers to recycle unwanted domestic batteries and used a combination of social media, video, a dedicated website.
The campaign also championed a ‘battery amnesty’, whereby consumers could return their used batteries to a host of retailers including Asda, B&Q, Currys PC World, The Entertainer, M&S and Morrisons. This resulted in a 64% increase in collections at one national retailer.
Innovative and collaborative
The Business Green Leaders Awards bring together the best and brightest from across the green community to celebrate the projects, individuals, teams and organisations that are redefining what it means to be a successful business.
Managing director James Piper commented “We are absolutely thrilled that #BringBackHeavyMetal has been shortlisted for another prestigious award with our partner Hubbub. As we prepare to run the campaign again in 2018, this is a great reminder that innovative and collaborative campaigns can make a tangible impact.”
Ben Luger
Marketing projects specialist
Ben joined the team at the beginning of 2015 and helps drive marketing communications and projects for Ecosurety, including project managing the launch of the Ecosurety Exploration Fund and website content development.
Useful links
The quarterly data reveals a total of 25,511 tonnes of portable batteries have so far been placed on the UK market this year, 14,738 of which have been collected and sent for treatment to Approved Battery Treatment Operators (ABTOs) or Exporters (ABEs).
Read More >>Provisional figures, published by the Environment Agency on 28 February, highlight the UK’s failure meet its 45% collection target for household batteries in 2017 – a shortfall of 0.12%.
Read More >>Campaign partner Currys PCWorld to collect used household batteries through network of home installation teams to help combat low recycling rates
Read More >>
