The #BringBackHeavyMetal consumer awareness campaign undertaken in 2017 to increase UK battery recycling has been recognised at Europe’s most prestigious and high profile green awards.
Shortlisted in the new category of Environmental Awareness Campaign of the Year, the #BringBackHeavyMetal awareness campaign was designed to encourage more consumers to recycle unwanted domestic batteries and used a combination of social media, video, a dedicated website.
The campaign also championed a ‘battery amnesty’, whereby consumers could return their used batteries to a host of retailers including Asda, B&Q, Currys PC World, The Entertainer, M&S and Morrisons. This resulted in a 64% increase in collections at one national retailer.
Innovative and collaborative
The Business Green Leaders Awards bring together the best and brightest from across the green community to celebrate the projects, individuals, teams and organisations that are redefining what it means to be a successful business.
Managing director James Piper commented “We are absolutely thrilled that #BringBackHeavyMetal has been shortlisted for another prestigious award with our partner Hubbub. As we prepare to run the campaign again in 2018, this is a great reminder that innovative and collaborative campaigns can make a tangible impact.”
Ben Luger
Marketing communication specialist
Ben joined the team at the beginning of 2015 to help drive the marketing communications for Ecosurety, working closely with all areas of the business to help spread the good word!
Useful links
Campaign partner Currys PCWorld to collect used household batteries through network of home installation teams to help combat low recycling rates
Read More >>Provisional figures, published by the Environment Agency on 28 February, highlight the UK’s failure meet its 45% collection target for household batteries in 2017 – a shortfall of 0.12%.
Read More >>
Do you want to know what the market conditions are for batteries recycling? What impacts recent policy has on your obligations? Or how the UK is performing against European targets? For answers to these questions and more, please join our commercial manager, Dan Boyle, for this free 20 minute webinar.
This webinar is CPD accredited.
