X

Ecosurety and Hubbub recycling campaign shortlisted for a Business Green Leaders Award

The #BringBackHeavyMetal consumer awareness campaign undertaken in 2017 to increase UK battery recycling has been recognised at Europe’s most prestigious and high profile green awards.

Shortlisted in the new category of Environmental Awareness Campaign of the Year, the #BringBackHeavyMetal awareness campaign was designed to encourage more consumers to recycle unwanted domestic batteries and used a combination of social media, video, a dedicated website.

The campaign also championed a ‘battery amnesty’, whereby consumers could return their used batteries to a host of retailers including Asda, B&Q, Currys PC World, The Entertainer, M&S and Morrisons. This resulted in a 64% increase in collections at one national retailer.

Innovative and collaborative

The Business Green Leaders Awards bring together the best and brightest from across the green community to celebrate the projects, individuals, teams and organisations that are redefining what it means to be a successful business.

Managing director James Piper commented “We are absolutely thrilled that #BringBackHeavyMetal has been shortlisted for another prestigious award with our partner Hubbub. As we prepare to run the campaign again in 2018, this is a great reminder that innovative and collaborative campaigns can make a tangible impact.”


Ben Luger

Marketing communication specialist

Ben joined the team at the beginning of 2015 to help drive the marketing communications for Ecosurety, working closely with all areas of the business to help spread the good word!


Written by Ben Luger Published 12/04/2018 Topics Ecosurety

Useful links


Webinar: Batteries and WEEE Q1 data submission training

Ahead of the Q1 data deadline of 15 April 2019, account manager Ffion Rossiter will be presenting a webinar lasting approximately half an hour to walk you through submitting data on our Members' Area in preparation for the upcoming submission. 

Read More >>

Sharp increase in 2018 Q3 battery collections

With the release of the Q3 figures for the UK’s portable battery collections, large positive gains have resulted in the strongest quarter to date for 2018, and put the UK in a position to see hitting target for the year as a viable proposition.

Read More >>

Ecosurety launches #BringBackHeavyMetal with new home collections initiative

Campaign partner Currys PCWorld to collect used household batteries through network of home installation teams to help combat low recycling rates

Read More >>

Get in touch